🔬 Active Experiments
Testing simplified checkout process with fewer steps
Variant A (Control)
Conversion Rate:
3.2%
Avg Order Value:
$45.20
Users:
5,234
Variant B (New)
WINNER
Conversion Rate:
3.9% (+23%)
Avg Order Value:
$47.30
Users:
5,189
Statistical Confidence
95%
Testing dark mode as default theme for new users
Variant A (Light)
Engagement:
6.2%
Session Duration:
8.5 min
Users:
3,456
Variant B (Dark)
Engagement:
7.1% (+15%)
Session Duration:
9.3 min
Users:
3,421
Statistical Confidence
78%
Testing $11.99 vs $12.99 for premium subscription
Variant A ($11.99)
Conversion:
4.8%
Revenue/User:
$11.99
Users:
2,156
Variant B ($12.99)
Conversion:
4.5% (-6%)
Revenue/User:
$12.99 (+8%)
Users:
2,089
Statistical Confidence
89%